The Coca-Cola Christmas Cult (CCC)
Let me treat you to a preview of the sort of conversation that will be permeating workplaces, schools and social networks in the upcoming weeks:
Person 1: “Oh my god, did you see the Coca-Cola advert last night?”
Person 2: “Yes! It’s now Christmas!”
Person 1: “Yes, I know!! Because of the Coca-Cola advert last night”.