Back in pre-Twitter 1996, a Physics professor from New York named Alan Sokal engaged in a legendary act of trolling. Sokal submitted a hoax article to a postmodern academic journal which was, in Sokal’s own words, ‘salted with nonsense’.
The idea was that the journal’s grip on reality had become so loose that they would publish any old rubbish just so long as it played to their biases. And so it proved. Sokal’s article “Transgressing the Boundaries: Towards a Transformative Hermeneutics of Quantum Gravity” made the summer issue.